5 Essential Tips To Help You Hunt Out The Best Suppliers (no Hunting Equipment Required!)

#1. Google it. This is certainly the most popular way for new sellers to start their search for a supplier. It’s a great way to get going and will provide you with plenty of options. For example, if I was looking for a supplier of ceramic vases, I would run a Google search using the keywords “wholesale suppliers ceramic vases”, and Google would instantly show me thousands of options. Just remember that the best suppliers won’t always be on the first page of search results, so you will need to spend some time trawling through before you decide on one.

#2. Run a quick background check on the supplier before you purchase form them. This is super quick and easy, and is an absolute must to ensure that you and your hard-earned cash do not fall victim to a scam. You can do this by checking that they have safe payment options such as PayPal (anyone demanding a Western Union transfers is highly likely to be bad news).

Also search the supplier’s name or company name in anti-scam sites such as StopScammers.com and 419 Legal.org. To really dig deep, visit http://whois.domaintools.com/ and enter the URL of the supplier you are investigating. Click “Lookup” then the “Registration” tab to see when the domain was created. If it is anything less than two years, it is likely that the supplier isn’t a reputable one.

#3. Visit Trade Shows. Trade shows are exhibitions of all the fantastic new products which are coming out. They are a great way to see what the new hot products will be, and even better, meet and build relationships with top suppliers. Trade shows are often held to showcase seasonal products or fashions, or are held for a specific industry, such as clothing and footwear. The best way to find a trade show near you is to simply run a Google search for “trade shows + your area”.

#4. Use a supplier directory. You might notice a few of these popping up when you search for suppliers. These are the perfect way to find some of the best suppliers on the web. Avoid free directories which usually end up being a directory full of broken links, or links to scam sites which charge you to get access to buying their products … which kind of defeats the purpose of a free directory. Look for a supplier directory that verifies each of their suppliers as 100% legitimate, such as SaleHoo.com. This will prevent you from having one of the many phoney suppliers out there take your money and run. Before you sign up to become a member of a directory, take a look at some reviews to see what other member’s experiences have been. This is easily done. Just run a quick Google search for reviews on the site, for example, enter “SaleHoo reviews” into the search toolbar.

#5. Ask the right questions. When you find a potential supplier, you need to ask a few important questions. Start with what their MOQ is. MOQ is wholesale-speak for minimum order quantity and this determines how much you need to spend per order with a supplier, and whether you can buy from them. While many suppliers are willing to deal with small-time sellers who are just starting out, some will require a minimum spend of US$1,000+, so make sure you ask! You also need to ask your supplier about their returns policy in the event that you receive damaged or faulty goods from them. This is especially important for overseas suppliers when return shipping may be an issue.

Event Wristbands

Silicone bracelets are highly versatile because they are customizable and an inexpensive product. So, these wristbands can be used to raise funds, events and most especially to bring people closer as a community.

Event wristbands are similar to silicone wristbands. Event Wristbands can be made of silicone material. It is very cheap, easily available in the market. You can order Event silicone wristbands with the name of your company or event. Wristbands can be easily customized. Event wristbands are encircling strips worn on the wrist, made up of different materials depending on the purpose. Event wristbands can be debossed, embossed, printed or laser engraved. Printed wristbands have messages imprinted on it.

Event wristbands are also used in special events like New Year’s Eve, Halloween night or Christmas. Event wristbands are available in many colors. Suitable for any event, raffle, concert, party, Admissions, Advertising, Age verification, Crowd control, Promotions, Marketing, Security, water parks, Night clubs, Concert Promoters, Event Planners, Dance clubs, Fairs, special events, casinos and Festivals. Event wristbands have various uses like identifying customers who are of legal drinking age, identify event staff and officials etc.

Some of the events like graduation day, 25th anniversary, 50th anniversary, wedding day, bridal showers, and baby showers come up once in a lifetime. So in order to remember this day event wristbands are distributed among relatives. They are also perfect for Christmas parties, New Year’s Eve, annual events and conventions. If wristbands are used for entry and to identify the age of participants, a separate color is used for each. Wristbands may also be required for monitoring attendance at events.

You can use silicone wristbands for any event. Using a wristband during your event can solve many problems. There are various benefits of using wristbands in events. Some of the examples are: In amusement parks these are used when there are height restrictions to certain rides. Wristbands can be used for child-parent protection. In day care centers, preschools such wristbands are distributed toe ensure that a child is leaving with a parent who is his/her parent or guardian. Event wristbands can be used in those schools that are planning for a red ribbon week. Wristbands can be distributed to those students who pledge to participate. Wristbands can also be used for a cause. When you are going out in a group for a field trip it is important to identify those in your group. If you check the Silicone bracelets you can know that the individuals have boarded in right busses. When you use wristbands, you can sell day passes for events and amusements. Guests do not have to stand in long queues to collect the tickets and workers will know easily who have paid for the pass.

Tips To Make Your Sales Letters, Web Pages And Promotions More Successful

How to structure your sales material is just as important as the content in it. If it doesn’t look appealing to read – they won’t read it.
And the things that make it appealing can be disturbing to many who are unfamiliar with direct response marketing.

For example…

1) Use a headline on everything you use for marketing your business. And not the form of headline you see all over the web… “Welcome To Our Home Page”. One like that will get your prospect more turned off than turned on. It says nothing about why they should keep reading. And online – you have 5 seconds to state your case and get them reading before they click away to the next site.

Strong compelling headlines on why they should keep reading…

Discover 5 Easy Ways to Turn Your Website Visitors into Buyers

Learn How to Turn Your Words into Wealth

Warning: If You Are About To Hire a Website Designer – Read This First

Are You Using Illegal Means To Capture New Clients? The Answer Will Surprise You! Read This First Before You Hear From A Lawyer.

And so on.

Headlines will make or break your success online or off… make sure you use them

2) After the headline start with a short, snappy lead that feeds off the headline. The headline is designed to get them to read the lead line – the lead line designed to get them to read the next line – and so on – and so on.


It’s true. Your website visitors are being wasted and there is a simple way to make them stay and get them buying.


Believe it or not… a single 3 word change on your web page can increase your sales by up to 470%.


You web designer and copywriters have put your company in a very dangerous legal situation.

Make it intriguing and promising a solution and they will keep reading.

A few other tips keep them reading…

Indent the first line of each paragraph

Double space between paragraphs

Use short paragraphs (even one sentence paragraphs)

Use spaces or gaps in the paragraph. When we talk – we pause. And it should be the same while reading. So use pauses in your writing as well to flow like we speak. You can use the – or … to indicate a pause. Use them as you would while speaking.

Read it out loud – if you stumble over certain words or structure – redo it until it flows.

Try changing your sales and marketing pieces using these techniques and test to see the results for yourself. You’ll be pleasantly surprised.

To your success,

A Conversation With Legendary Copywriter Gary Bencivenga – Part 5 Of 6

Dear Business Builder,

I’m sure you’ve heard of Gary Bencivenga.

Only a handful of copywriters in our generation have ever competed at anywhere near Gary’s level over the long haul. And if our little fraternity held an election today, Gary Bencivenga would be unanimously elected King.

The following is Part 5 of my six-part interview with master copywriter, Gary Bencivenga.

Clayton: How many hours a day would you write? Is there a hard and fast rule?

Gary: It’s hard and fast. I always believed that if I can get three hours of quiet time, I can achieve anything in the morning. And that three hours includes researching. In the research phase for a direct mail package — once I’ve agreed to take something on — I’ll devote about 40% of my time on the project to research, maybe 40% to writing the first draft, and then 20% for polishing and rewriting after that.

I love to write. I guess I’ve had an aptitude from an early age. And once you get into a rhythm and a groove, it’s not that hard. If you do enough research, the writing comes fairly easily.

To answer your question, I would usually like to do three hours in the morning, and I still try to do that. I get a little antsy if I don’t. I wake up and get three hours in on something, like a major project that I want to work on.

Those early morning hours are, to me, the most productive time, especially if you can harness in the subconscious before you go to bed. You just go to bed reading something over and posing a question you’d like to have solved by the morning. Your subconscious mind tends to millions of cellular and biological transactions every night. You’re breathing and swallowing and goodness knows what else, literally millions of other activities. It’s nothing to give you a headline by the morning if you just say, “I’d like a good headline for this direct mail package in the morning. I’ve just read it over and I have no idea, so you come up with it. You’re the power behind whatever my conscious mind does, so give me a good headline or ten or twenty in the morning and I’ll just be ready with my notepad.” And that’s pretty much what happens.

It’s not like you’re sleeping fitfully — it’s totally subconscious. If you let too much time go by, however, if you don’t get to your writing until the afternoon, you might have lost it. That’s why I like to do my writing first thing in the morning because my mental computer’s been running all night with whatever I wanted to write about and it just pours out almost word for word.

Clayton: Absolutely. It’s amazing because I do the same thing.

Gary: Do you really? Wow.

Clayton: Years ago I got into the habit of going to bed very early around eight o’clock and getting up at four in the morning when there would be no sounds in the house, no distractions, no phones ringing and be able to just totally engage the work without interruption for several hours.

Gary: Yeah that’s what I like. I still wake up naturally, no alarm clock. I wake up with the morning light and sometimes I wake up 4:30 or 5:00.

Early in the morning too, as you say, there’s no phone ringing. But you’ve got to train yourself not to get into your emails and see what’s happening. There are so many things that tug at your attention. Try to get into the discipline of — and I’m saying this obviously for your listeners or readers who don’t do this, because I know you must already do it — training yourself to focus on one major task at that precious, most productive time of the day.

That’s really the 10% of the day that’ll give you 80% of your results. So you should really save it for that most important assignment that you’re working on at that moment. Then the rest of the day will be phone calls and emails and meetings and things that come up or people coming to the door. You know a million things that distract you, but at least you will feel very productive for that day because you’ve logged your two to three hours first thing in the morning, and you’ve got something to show for that day. And if you could do that pretty much every day, it’s amazing how much you’ll write, how much you’ll produce.

Clayton: I also find that the work we do on each direct mail package is easily divided into two camps: 1) the creative work; and 2) the detail-oriented work. And quite often they require two very different aptitudes. I’ll tend to focus on creative issues very early in the morning. Then, when I feel my creative energy flagging, I move to more detail-oriented tasks such as research and other things like that.

Gary: I couldn’t agree with you more, Clayton. In my mind the tasks break down the same way. I like to reserve the really tough problems for that high energy period in the morning. And I find they usually get worked out right away. But you have to have that focus, that clarity — almost like a still lake — to follow the thread of a new creative line of thought. And then there’ll be many parts of a package that are just much more mundane things, but are just as important in the long run because you need the foundation for the brilliant, creative idea that leads off the direct mail package.

I call that “grinding out the yardage.” Instead of a beautiful Hail Mary pass that covers 70 yards at once — which I toss in the morning — this is just three feet and a cloud of dust … three feet and another cloud of dust. For the rest of the day it’s a series of small gains. It’s just grinding out the yardage, reading the stuff that’s got to be read, capturing a little bullet from this paragraph and the next one and the next one after that. It’s rote mechanical work and it’s time consuming, but it’s got to be done. But if you put those two halves together, that’s where the power is.

Clayton: I would like to ask you one final question. Let’s discuss the client relationship. A lot of the people who will be reading this are people who hire copywriters and work with them. What are the things the client can do to help you produce stronger copy, and do it more quickly?

Gary: That’s a very good question. Over the years I developed a “please don’t do this” list. Here’s an example:

“Suppose I work my tail off to produce a breakthrough package for my client and it becomes the control. Eventually, that new control starts to weaken. At that point, they will often invite some other writers to take their best shot at beating me.”

What would gall me is when another writer would look at my package and then capture every essential concept almost in the same sequence of conceptualization and put it into “his” package. He’d put different words around it of course, perhaps add a different premium or two, but his package is really just a mirror image of what I’ve done, with just enough changes that he, under some guise of fairness, could call it his package and not mine anymore. In other words, the words have changed, but the concepts really haven’t. Or if he did add a concept or two, they probably didn’t help or hurt that much. I call this “barely legal plagiarism.”

The point is — and this goes back to my “please don’t do this list” — I would tell clients, “Look, if you want me to reserve my best ideas for you, don’t let this happen. It’s for your benefit as well as mine.”

How does this hurt the client? Well, there are many writers out there who, if you let them be lazy, will be bone-lazy. If you let them get away with just mirroring what somebody else has done without breaking new ground, you’ll never get anything else out of them — even when you demand it. They’re always going to take the path of least resistance because everybody in life seems to have more work than they can handle. And if you’re a client who settles for somebody merely imitating somebody else’s package, that’s the only thing you’re going to get from that writer. If you spoil each writer you work with that way, you’re never going to get original breakthrough packages.

It also de-motivates your best writers. It de-motivates me to give you my best ideas. After all, if I have a breakthrough concept, why would I give it to a client who would allow it to be swiped, when I have other clients who will protect my ideas?

This isn’t a legal issue, by the way, where the imitative writer violates the rule of copyright. The person does change the words but the melody is pretty much the same. So I have no legal recourse — and really have no desire to go after the client or the writer legally anyway. I have better things to do with my time.

It’s an incentive issue. I say to my clients, “When you let other writers swipe my ideas, what have you done for my incentive to give you the next blockbuster idea? You’ve just trained me to give it to somebody else who will protect me — and I don’t want to do that. I don’t think you want me to do it to you either. You don’t want me to go elsewhere with my best ideas. If you want to protect the flow of great ideas, by all means test other people but don’t let them get off easy by taking either half or two thirds of my package and just rewording it and cheating everybody in the process, including the lazy writer himself. The writer shouldn’t, for his or her sake, be allowed to do that because then they’re not being forced to come up to their best level of originality and thinking.”

That was a bugaboo and I’m sure you’ve seen that too, Clayton. You have a great control package and all of the sudden arriving in the mail is a package that sort of looks like yours, all the same ideas…

Clayton: It’s paraphrased. They just sat down and paraphrased your copy.

Gary: Some hot new writer! The client may even say, “Wow Clayton, you’ve got to meet this guy, he’s really good.” Meanwhile you’re thinking, “Yeah he must be my kind of guy, he sounds so much like me!”

That’s one. And I have another. I didn’t have this so much after I got a reputation and people would learn to trust me. But earlier in my career, people would retain me and then want to tell me what to write. Ogilvy had a great saying for that. Whenever a client would try to dictate the copy or come up with some cockamamie headline that Ogilvy knew wasn’t going to work, he would say, “Look, why keep a dog and bark yourself?” I look at it the same way: “If you hired me to do this, just let me do it and then judge me on that basis. Don’t try to dictate to me what I should write and judge me on whether I succeeded or failed. At the very least, let me have my own test. I can try to work with what you have your heart set on working, unless it’s really atrocious.” I don’t want my name on a package that’s atrocious.

Of course, very often a client has a really great idea and you shouldn’t resist that. You should run with it. Sometimes they’ll have an idea that’s not so great and you think it’s not going to work, but who knows? Maybe he’s onto something but give me another shot at something, which I feel has a much higher probability of working.

That’s another thing that I’ve always done through my career is take at least two swings at the ball. I would tell a client, “Look, in researching this, I’ve come up with several ideas, any one of which could work. My favorite is a very high-probability concept, but I have others I’d like to test, as well.” You want to always put your best efforts forward. You always want to have house odds. It’s like casinos and gamblers are both participating in the same activity. They’re both gambling but the casinos always make money and gamblers almost always lose. Casinos always rake in good fortunes just by slanting the probabilities in their direction ever so slightly.

So I say to the client, “Let’s do that on your package. For Package A I’m going to employ every high probability technique I know that has created breakthroughs for other people over my career in this business. And I’m going to take certain powerful techniques from other people’s packages that I see working. Everything that I can bring to the table to raise your probability of having a homerun, I’m going to put in this package. That’s Package A.

“But over here in the second package, Package B, I’m going to break a rule or two. We’re going to really get original. I’m going to use most of the same high probability bullets and offers and premiums and subheads but maybe I’m going to try a headline that has never been done before to give you that element of freshness. So grant me two test panels and I will double your chances of succeeding.”

The smart clients say, “Sure, it’s not going to cost me that much more to test the second panel, and the benefit I gain is that I’ve virtually doubled my chances of success.” The point is, every now and then, that second package will win.

Now, most of the time the high probability tests will win. That’s the one with the big benefit headline, an expanded subhead — I’m telling you the formula that I’m sure you probably follow, Clayton — curiosity-provoking bullets, a great credential up front, and so forth. Following all the way through, it looks very interesting to read, under a hot subject, emotional language all the way through — all the things that we pack into our magalogs and other formats. So that will be the high probability one.

Also, I love to test something that is really different, something radically different. Even in the offer, the back-end, maybe instead of charging $200, let’s test $3,000 for this. Who knows? It might just work. It could be anything that could, if it works, gives you a whole new business. Sometimes, not as often as the high probability one, but every now and then you hit on one of those and it really is a blockbuster. So I call that my package insurance.

I never want to go naked into a test without my high probability version because, for everybody, that usually will be the winner. But you don’t want to cut yourself off from those riskier packages that every now and then open up a success unlike anything that anybody has ever seen before.

Clayton: That’s wonderful. I wish I had thought about that in the early going because whenever I was going up against the control, I was always torn by that question. It was always an either-or for me. It was, “Do I try something radically new and different and pick the smaller odds, or do I go with a high probability concept that is more of a sure thing?”

Gary: Yes, that’s exactly the choice you face. Most packages that are working utilize concepts that have come before. So if you’ve come up with a concept that you’ve never seen, it’s probably not a good sign but it could be a great sign, we just don’t know. The odds are small but the payoffs could be much greater.

Buying And Selling Shares

Up until 1996, whenever shares were bought or sold, the procedure involved many different people. Share certificates were drawn up and posted, cheques were written out and mailed and company share registers were updated. All in all, the whole process took almost two weeks to complete, at which point the trade was ‘settled’ – i.e., the person buying the shares became the legal owner, payment for the shares left their account and was deposited in the seller’s account.

And then came CREST. CREST is an electronic, paperless, share settlement system which has speeded up the whole dealing process to the extent that most transactions are now settled by the third working day after the trade. When a company’s shares are bought or sold, CREST automatically tells the company’s registrars which names are to be added or removed from the share register. As the system is completely paperless, share certificates are no longer issued.

When an investor buys and sells shares, the trade will be executed via a broker, on the LSE’s electronic system SETS – an order-driven, electronic trading service which was developed to match buyers with sellers and vice versa.

SETS is capable of executing millions of trades every day on an almost instantaneous basis and as the system does not impose a minimum order size, SETS makes it convenient for private investors to purchase small tranches of shares.

To buy and sell shares, it is usually necessary for the would-be investor to establish a trading account with a member firm of the LSE. (Private investors are not able to buy or sell shares directly on the LSE and have to use a stock exchange member firm to transact on their behalf.)

The account application form may require details of the investor’s employment, his or her income and their National Insurance No. The broker will almost certainly require an initial deposit or some equivalent security before they will transact on the investor’s behalf.

Once an investor has instructed the broker, the broker will place the order which cannot be changed or cancelled.

If the shares are placed in a ‘nominee account’ (where the broker holds them on the owner’s behalf) the investor’s name will not be added to the company’s share register. Any dividend payments will be credited to investor’s account, although the investor may not be sent the company’s annual report and accounts or avail themselves of any perks associated with owning the shares. When the time comes to dispose of the shares, they must be sold through the firm that bought them.

Why You Need A Legal Copywriter

Employing a legal copywriter is a sound investment for any law firm seeking to secure a strong profile in today’s increasingly competitive market for services. In fact, if you’re engaged in any form of online marketing, content is absolutely essential: for good search engine results, traffic to your site, conversions and customer retention. Having a legal copywriter that understands not only how to write for sales, search and social media but also how to communicate legal terminology in an accessible way will almost certainly get you better results.

Why do law firms need content?

Effective content is a key element in any successful law firm’s business strategy. Content underpins every aspect of web marketing – social, search and sales – and increasingly, as law firms invest more online, there is a need to allocate budget to content creation.

However, recognising the need to allocate financial resources to legal copywriting is one thing – trying to find people within your organisation who have the time or ability to produce good quality content is another. For practising lawyers mixing the roles of fee earner and marketer is a tricky balance to get right. Utilising the services of a professional legal copywriter means you get the content you need without taking the focus off your core legal activities.

The role of the law copywriter

Just like a good lawyer, a legal copywriter who provides a quality service will strive to understand the brief in all its intricacy. Working in close partnership with those supplying the instructions, a deep appreciation of the firm’s character, ethos and client base will be developed through detailed research and consultation.

Combining this with the ability of the law copywriter to bring solid experience of the unique environment of legal practice to the process will result in the placement of carefully crafted, optimised and targeted copy in outlets that are the most appropriate for a particular law firm, from press release syndication through to guest blogging/guest editorial strategies.

Good writing drives business

Legal copywriting is found in almost every aspect of marketing. Whether placed in social media, a firm’s web site, business-to-business networking, a blog, a tweet, an article in an august legal periodical or a traditional newspaper advertisement, the key to successful promotion is good writing.

Accurate spelling, grammar and syntax are not enough; writing in a way that enables a client to identify with a firm’s lawyers and its values, and understand its services and processes is the most effective use of the multitude of opportunities for promotion that are available.

Your website is a new client’s first experience of your firm

Let’s take your firm’s website as a starting point. Like every other legal website, it can tell the visitor the who, the what and the where: who we are, what we do and where we can be found. To stand out from the crowd this needs to be done in ways that are both fresh and compelling but also transmit the essential messages to the intended client base. For many potential clients, your website is the first point of contact with your firm. It’s crucial that you not only explain your services clearly but that you also convey your brand values strongly.

You can use your website content to celebrate your successes as a practitioner and talk about the areas you specialise in but, for effective marketing, this needs to be achieved with brevity and non-technical language that enables a potential client to think, ‘I understand what this firm can do for me.’

There is an old adage: “a lawyer who represents himself has a fool for a client.” It might be a cliché but, nonetheless, it conveys a truth. The most effective representation of a law firm online can be achieved by employing the services of the professional best suited to the task – a legal copywriter.

Derryck Strachan is the owner of Big Star Copywriting, one of the UK’s leading copywriting agencies. Since 2005, they have worked as a legal copywriter for dozens of legal firms including 1st Claims, BCL Legal, Claims 4U, MASS Training, Riverview Law, Serious Injury Law, Work Accident Solicitors, Lawscape, James Burfield and several others. Our services include SEO copywriting, web copywriting and content marketing.

Article Source: http://EzineArticles.com/expert/Derryck_Strachan/517353

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Legal Copywriting – Tips For Writing Killer Legal Content

Have you ever tried to read legal documents while trying to understand what you’re reading? Unless you have some sort of legal background or have received a lot of legal background in your life, a lot of the legal verbiage is going to seem foreign to you. This is a reason why many legal firms hire a professional to do their legal copywriting. Almost everyone in business today has a website. While some websites are owned by individuals or small businesses capable of doing their own copywriting, seldom can the same be said for law firms.

While law firms usually consist of very intelligent attorneys knowledgeable of the law, they usually have little skill in content or legal copywriting so they hire a professional legal copywriter. While most copywriting requires typical writing skills, legal copywriting requires much more. Not only do you have to be able to write good content but you also must have some knowledge of the law as well as the law firm and what is necessary for their website.

· Must be able to cite relevant law
· Must effectively detail the credentials of the law firm
· Describe areas where the attorneys practice law
· Must possess good SEO copywriting skills
· Produce legal website content with relevant keywords and keyword phrases
· Make sure the language is clear and concise so it can be read and understood by all
· Must be able to turn complex subjects into a simple and easy-to-read form
· Must know the target market of the particular attorney or law firm
· Must be able to work independently with minimal supervision

To be effective and successful at legal copywriting, an individual must have an eye for detail and clarity as well as making the language as concise as possible. While the legal copywriter should have a grasp of legal terminology, as little legal jargon as possible should be used when transferring onto the site. The content that’s going onto the website will have legal jargon in it but will be worded as such so that the typical online visitor can easily read and understand what they’re reading.

Keywords and keyword phrases are an important part of any type of copywriting and are especially essential with legal copywriting. Proper use of SEO copywriting can make all the difference between good and great legal copywriting, as well as drawing the maximum amount of traffic to the site.

When doing legal copywriting, it’s also important that the website content matches the individual law firm as well as the type of attorneys they happen to be (plaintiff or defense attorney). In addition, the website for an individual attorney is going to differ from a large law firm. A lot of this type of knowledge will come from legal copywriting experience while a lot of it will come from having a basic knowledge of some aspects of the legal firm and law in general. Legal copywriting is not only an opportunity for a promising career but is also a very exciting one.

Steve Lazuka is a well-known expert in the field of natural seo content development. Mr Lazuka founded Interact Media, a legal copywriting service that leverages the power of high quality content to improve search engine visibility for its clients. To learn more about this and other seo topics, visit Steve’s blog at http://www.interactmedia.com/blog.html

Article Source: http://EzineArticles.com/expert/Steve_Lazuka/247548

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Why a Solicitor Might Not Be the Best Legal Writer

These days, legal copywriting for a law firm’s website, for keeping up with social media, and for articles and press releases is a vital part of the astute law company’s marketing mix. Posting regularly on the issues of the day through blogs, articles and Facebook statuses is demanded and expected by a legal firm’s many audiences.

Legal copywriting is also a key component of traditional print marketing. The law firm that finds itself without a corporate brochure, a recruitment pack, and leaflets and direct mail, could get left behind in the drive to attract top candidates and to market itself to the big corporations.

So, who’s going to do all this legal copywriting? Obviously, solicitors are intelligent people. They’ve been through law school. But that doesn’t necessarily make them great at legal writing. Chances are, they might not have the time to spare. Not to mention the inclination. Solicitors are also very well paid professionals. So it makes no sense to take them away from their core legal work to have a dabble at legal copywriting.

It’s also a surprising fact that former solicitors aren’t necessarily the best option for legal copywriters, either. A quick trawl through the websites of ex-lawyers who have set themselves up as legal writers reveals some unrefined writing, some of it complete with grammatical errors. It’s that old chestnut: not being able to see the wood for the trees – ally that with core skills and training that are based around the law rather than marketing and writing, and it’s a recipe for failure.

Legal writing is best left to professional copywriters. Lawyers looking for freelance legal writing should first check that the writer has had sufficient experience of dealing with major-name law firms and is familiar with the basics of legal jargon, the seat system and the different facets of law that they will encounter when working with a legal firm.

So what kind of legal copywriting should a copywriter expect to tackle as part of a law firm’s marketing? Obviously, all businesses need high-quality website content. Beyond that, these days, it’s vital that lawyers have regular promotional output through blogging and social media – 100 or so ‘tweets’ or Facebook ‘statuses’ a month can cost as little as £100, but be worth their weight in gold.

Also critical is high-class recruitment literature that picks out the firm’s unique selling points and attracts the cream of the graduate crop each year. Newsletters, plain English legal documents, biographies, journals and radio adverts are also all key elements of the marketing arsenal that can be tackled by the legal writer.

You wouldn’t send a copywriter into court to defend a client. So, why leave your legal copywriting to chance?

Nigel Graber is a respected freelance copywriter and legal copywriter. He has worked with many leading law firms, including Hammonds, Berwin Leighton Paisner and Lawrence Graham, on their law firm marketing.

Article Source: http://EzineArticles.com/expert/Nigel_Graber/1305562

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Legal Marketing – How To Work With A Copywriter

When it comes to legal marketing (and marketing in general) the power is in the message. Once you’ve established your personal or firm brand, and have a clear view on your points of differentiation and core audience, it’s time to start writing. Lawyers are great at legal writing-but to truly connect with readers is a different form of the art. And let’s be honest, not everyone has the time, the skill or the desire to delve into copywriting. Enter the copywriter. More and more, firms are choosing to employ the talents of professional copywriters to help them craft their message for brochures, websites and even presentations. But it’s not as easy as just handing off the assignment. Here are a few tips to working with your copywriter.

Be picky.
Not all copywriters work the same. Look closely at candidates to be sure their vision gels with yours. View examples of past work and see if it draws you in. Though they’ll be writing from your perspective, every writer has their own style.

Be open-minded.
Don’t get stuck looking exclusively at writers with law experience. Sometimes working with a copywriter who has experience in other industries can bring new ideas and a breath of fresh air to stale copy. By taking cues from previous work they can often tweak dull legal copy and incorporate new language and ideas. Added plus: If they’ve worked in industries that reflect your client roster chances are they’ll have a good insight into how those clients think, work and communicate.

Be consistent.
From the beginning figure out how much writing will need to be done (at least at first glance) and how it will flow together. For instance: it’s easier to write copy for a brochure and website at the same time, rather than go back a year later and try to adapt. All materials should reflect the same voice, so keeping the same writer on all projects only makes sense to attain the best results.

Be available.
You can’t hand over a copywriting project without input. From the beginning, understand what your copywriter will need from you-whether it be company information, access to employees for interviews and quotes, photos, history, bios… and then be sure to follow through. It only benefits you to give writers as much information as you can.

Be honest.
Don’t like a certain word? Tell them! Don’t love the way they phrased something? Tell them! You must be honest with your copywriter if you want the best results. Once they get to know your preferences they can better create content that makes both of you happy.

Be respectful.
Sometimes you just have to defer to an expert. Where lawyers tend to want to write like well…a lawyer, copywriters know what draws readers in and engages them in the copy. While they will most likely always be grateful for your input, there will be times when you will have to just trust their experience.

In the end, working with a copywriter can be a great benefit to your firm. They can bring a new perspective and new voice to firm materials and have the added advantage of being not only NOT a lawyer, but a potential client as well. They know what people want to read and can craft your message to resonate in the most powerful way.

Drawing on over twenty years’ experience in branding and positioning, Paula Black has advised law firms around the globe on everything from powerful and innovative design to marketing strategy and business growth. She is the award-winning author of “The Little Black Book on Law Firm Branding & Positioning,” “The Little Black Book on Law Firm Marketing and Business Development,” and “The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days,” as well as founder and President of Miami-based Paula Black & Associates. For more information visit http://www.paulablacklegalmarketing.com

Article Source: http://EzineArticles.com/expert/Paula_Black/57563

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